Sixteen European countries have been tasked to disseminate examples of good communication practices towards national SME’s and to outline euro communication and distribution strategies.
The following criteria have been applied in order to measure the effectiveness of different communication tools, methods and strategies applied by national bodies and organisations across Europe. All criteria have been established after a thorough study of all contributed communication tools and publications. (Please refer to Annex I, and II for further information)
I. SUBJECT CONTENT
Do the main euro issues and topics of the media tools fulfill the information requirements of national SME’s?
II. MESSAGE CONTENT
Do the key messages of the media tools provide a comprehensive and proactive communication approach towards SME’s?
III. EURO BRAND PRESENCE
Have key euro labels and symbols been used and incorporated to promote its launch?
IV. LANGUAGE, CONTENT AND LAYOUT
Has language been used sensibly and is the document legible and easy to follow? Is the content clearly structured and user friendly? Does the layout of the brochures / media items help promote the Monetary Union?
Are any national communication strategies in place, and if, how successful are they? How many SME’s had the change to receive some kind of euro information tools? (national penetration)