COMMUNICATION STRATEGY AND DISTRIBUTION

• There are 284000 SMEs registered in Austria (information supplied by UEAPME)
• All communication tools listed below have been published by the Austrian Federal Economic Chamber

Title	Pages	Type of Information	Printed	Distributed
Euro-Focus	31	Colour brochure with labels and examples	80,000	80,000
Euro Praxistips zu Rechnungswesen und Steuern	33	Colour brochure with labels and examples	10,000	10,000
Euro-Leitfaden für lhr Unternehmen	57	Colour brochure with labels and examples	120,000	120,000
Euro-Bulletin	20	Colour brochure with labels and examples	15,000	15,000
Checklist für den Euro (6 diff.t checklists, 2 ed. Each)	21	Colour brochure with labels and examples	100,000	100,000 (2 editions)
Aktiv in Euro (Euro-Handbuch fur Gastronomie und Hotellerie)	65	Colour brochure with labels and examples	1,500	1,500
Euro-Brancheninfo (56 different sectors)	14	Colour brochure with labels and examples	390,000	390,000 (56 different issues)
Euro Mobil 2000, Eurofit Quicktest	n/a	CD rom	50,000	50,000
Euro-Website (www.wk.or.at/euro/corner)	n/a	Colour brochure with labels and examples	n/a	N/a
Euro-Website (www.wk.or.at/euro)	n/a	Colour brochure with labels and examples	n/a	N/a
Euro Mobil 2000	n/a	Disc	50,000	50,000

(For easy reference this table follows the same numerical order as the table detailing Austrian coverage)

The Austrian Federal Economic Chamber has provided a clear outline and description of their euro communication strategy through the media questionnaire. The strategy is to prepare all Austrian SMEs for a successful introduction of the euro via various publications, seminars (up to 1000), personal impartial advice from 133 trained euro counsellors and their presence on the Internet. The family of media tools is an actual follow-up project from earlier communication initiatives, accompanied by workshops, meetings, round tables and seminars.

Every Austrian SME should have received at least two different communications from the Economic Chamber and additional communication tools from banks and other stakeholder organisations. This result was achieved by sending a total of around 800000 copies of the communication media. In all, the Economic Chamber has directly addressed 250000 businesses across the country, reaching a total of 90% of all relevant businesses.

The Austrian Chamber of Commerce must be congratulated for the success of their campaigns and euro strategies, and Austria’s example can clearly be used to demonstrate how effective good communications can be.