EURO BRANDING
The following indicators for best Euro practice were observed in the coverage:
|
ü Euro label (Circle of stars) on front page
(five publications) |
|
ü Euro label (Currency logo) on front page
(four publications) |
|
ü EMU timetable included (two publications) |
|
ü Pictures / images of Euro coins &
bills (three publications) |
All media items included at least one of the value indicators. Almost all media tools featured the circle
of stars on the front page, the currency logo appeared on four of the
covers. The emphasis on the EMU
timetable and images of euro bills and coins was not predominant, with around
50% of the coverage carrying these values.