EXAMPLES OF GOOD COMMUNICATION PRACTICE:
ü
The brochure “Der Euro im Mittelstand” was the most
informative and best-presented communication tool out of the observed €urobest
coverage and is clearly a fine example of good communication practice
ü
The German communication tools are especially strong
regarding the legibility of the information, its practical impact and examples
given.
ü
Good euro branding presence.
RECOMMENDATIONS:
·
Most contributed
publications are at least two years old, leading to the possible conclusion
that there has been no recent euro promotion.
·
The majority of media were
brochures and booklets, a more innovative approach with posters, stickers or
conversion tools could help to promote the euro more enthusiastically
·
Media tools like CDs should
be properly tested for their user friendliness and functionality beforehand
·
Proper distribution data
would clearly help to measure and monitor the success of communication
strategies