EXAMPLES OF GOOD COMMUNICATION PRACTICE:
ü The brochure “Der Euro im Mittelstand” was the most informative and best-presented communication tool out of the observed €urobest coverage and is clearly a fine example of good communication practice
ü The German communication tools are especially strong regarding the legibility of the information, its practical impact and examples given.
ü Good euro branding presence.
· Most contributed publications are at least two years old, leading to the possible conclusion that there has been no recent euro promotion.
· The majority of media were brochures and booklets, a more innovative approach with posters, stickers or conversion tools could help to promote the euro more enthusiastically
· Media tools like CDs should be properly tested for their user friendliness and functionality beforehand
· Proper distribution data would clearly help to measure and monitor the success of communication strategies