KEY SUBJECTS

Subjects	Mentions	Neg. OTS (‘000)	Pos. OTS (‘000)	Neg. PRV (€)	Pos. PRV (€)
Euro case studies / SMEs	6	0	0	0	741,619
The Euro	5	0	0	0	144,040

There are two key issues representing the content of the German €urobest contribution: The euro introduction itself (45% of the coverage) and the impact of the EMU on SMEs (55% of the coverage). Innovative guidance for SMEs is presented in the form of generic case studies incorporating feedback and suggestions from German businesses. Whilst the Deutscher Sparkassen Verlag (German Savings Bank publishing house) concentrates on the financial challenges of the new currency, the German Association of Skilled Crafts focuses on the practical day-to-day management of the changeover.

This is a satisfying result, showing an almost equal balance between more generic euro information and specific advice for SMEs. Both background and practical information have been successfully linked