REPUBLIC OF IRELAND
Ř DISTINGUISHING FEATURE: BEST DISTRIBUTION
CHANNEL
Ireland contributed ten publications and
questionnaires for the €urobest practice project. All information given in the following summary is based on the
analysis of these titles and the relevant media questionnaires. Consequently, any additional activities by
Irish organisations are not included in this report.
Irish Coverage:
|
|
Publisher |
Title |
|
1 |
Forfas |
Strategies
for Competing in the Euro Zone |
|
2 |
Forfas |
Eurochange |
|
3 |
Irish
Business and Employers Confederation |
Euro
Currency Countdown |
|
4 |
Irish
Business and Employers Confederation |
IBEC/EAN
Ireland Code of Practice and Guidelines for the Changeover from Irish Pounds
to Euros |
|
5 |
Irish
Business and Employers Confederation |
The
Euro and Human Resources |
|
6 |
Irish
Business and Employers Confederation |
Euro
Preparation guide for Companies |
|
7 |
Irish
Business and Employers Confederation |
Euro
Preparation guide for Retailers |
|
8 |
Irish
Business and Employers Confederation |
Managing
the Changeover to the Single Currency |
|
9 |
Irish
Business and Employers Confederation |
Euro
Currency Countdown |
|
10 |
Food
Drink and Tobacco Federation |
Code
of Practice for the Changeover from Irish Pounds to Euros in the Irish
Grocery Trade |
· €1,2m
positive PRV (PR Value)
· 719k
positive OTS (Opportunities To See)