OUTSTANDING  €UROBEST COUNTRIES

 

Certain countries contributed outstanding examples of communication tools and strategies. These countries have been selected on the basis of the effectiveness of their individual national contributions. Outstanding performances were identified in five different categories: product family, communication strategy, distribution channel, innovation and legibility. Please click on the individual countries to access outstanding examples of communication practice.

 

AUSTRIA

 

Ř      Best product family and communication strategy

 

AUSTRIA

IRELAND

LUXEMBOURG

 

Ř      Best distribution channel

 

 

FRANCE

HOLLAND

LUXEMBOURG

 

Ř      Best communication tool in terms of innovation

 

 

FRANCE

GERMANY

 

Ř      Best communication tool in terms of legibility