THE UNITED KINGDOM
The UK contributed nine publications for the €urobest
practice
project. All information given in the
following summary is based on the analysis of these titles and the relevant
media questionnaires. Consequently, any
additional activities by UK organisations are not included in this report.
|
|
Publisher |
Title
of publication |
|
1 |
Confederation of
British Industry |
Information Pack
on Euro into UK businesses |
|
2 |
NatWest Bank |
In Business: Your
Business and the Euro |
|
3 |
ACCA |
Euro - Are You
Ready? |
|
4 |
H. M. Treasury |
The EURO: is it
your business? |
|
5 |
The Forum of
Private Business |
Euro-Preparation
Workbook |
|
6 |
The Department of
Trade & Industry |
The Euro |
|
7 |
H. M. Treasury |
EMU - Report from
the Business Advisory Group |
|
8 |
The Department of
Trade & Industry |
EuroPlanner |
|
9 |
Barclays |
A Single European
Currency - The Implications for Businesses |
·
€430k of positive PR Value (the positive impact of
subjects/messages)
Nine million positive Opportunities To See.