Certain
countries contributed outstanding examples of communication tools and
strategies. These countries have been selected on the basis of the
effectiveness of their individual national contributions. Outstanding
performances were identified in five different categories: product family,
communication strategy, distribution channel, innovation and legibility. Please
click on the individual countries to access outstanding examples of
communication practice.
Ø Outstanding product family and communication strategy.
Ø Outstanding distribution channel.
Ø Outstanding communication tool in terms of innovation.
Ø Outstanding communication tool in terms of legibility.
Ø Outstanding non – Euroland communication tool