Sixteen European countries actively
participated in the €urobest project. This is a reflection of joint
communication efforts across Europe. Although the information provided was not
always complete and as required, all countries assisted in disseminating as
much information as possible to complete the process. The project highlights
the need for effective communication techniques and strategies. Without clear
communication objectives, countries will not be able to reach national SME
target audiences. €urobest defines the connection between key communication
factors, emphasising the need to incorporate feedback from SMEs into key
publications and the importance of distribution records to monitor its
effectiveness and success.
It was evident that all participating countries are supporting their SMEs with euro implementation input by communicating issues in various forms and formats. These communication efforts must be maintained and streamlined to fit national needs and requirements. National SME bodies and organisations may find the recommendations included in their individual country reports helpful in supporting them with this task. The project can provide the basis for discussion and stimulate the incorporation of innovative ideas and processes. €urobest supported and encouraged unity amongst European countries, whilst reflecting on joined efforts in promoting the euro to SMEs.
UEAPME would like to thank all participating countries for their help and support with all project issues.